The Holiday Giveaway campaign was a dynamic 10-day event starting December 1st, designed to boost engagement and express gratitude towards Vigilante Marketing's community. The campaign featured a range of prizes, including local Kelowna experiences, branded merchandise, and products from client collaborations. It was meticulously crafted to be inclusive by avoiding Christmas-specific language, thereby appealing to a wider audience. The target audience was current & potential new clients, and new & existing social media followers of Vigilante Marketing.

Creative Approach

Social Media:

• Utilized a dual-themed approach to imagery:

• Half of the posts featured calming and comforting visuals and transitions to invoke the cozy feeling of being home for the holidays.

• The other half boasted upbeat, vibrant, and eye-catching visuals to attract attention and excitement.

• Music: Each theme was paired with music that complemented its mood—soft, soothing tunes for calming posts and lively, energetic tracks for upbeat posts.

• Interaction: Encouraged audience interaction by inviting followers like the post and to tag friends to participate in the giveaways, increasing reach and engagement.

Email Newsletter:

• Design: Incorporated traditional Christmas imagery with a creative twist aligning with Vigilante Marketing’s unique space-themed branding.

• Featured a Santa sleigh but reimagined with Vigilante's Space Man character.

• The background included whimsical elements like planets and stars, rendered in a vibrant VM’s brand colour palette of pink, blue, and purple.

• Content: The newsletter highlighted the day’s giveaway and provided easy navigation for subscribers to learn more and enter the giveaways directly from their email, enhancing user experience and participation.