Here, you'll find a collection of my written works including blogs, website content, and case studies, showcasing my ability to craft well researched, keyword optimized and engaging narratives and effective marketing messaging.

Marketing

Blog

How Search Engines’ Use Of AI Is Changing The SEO Landscape

Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). It is a vital aspect of online marketing and can help increase the visibility and credibility of a website. 

Construction

Case Study

Muskoka Discovery Centre Case Study

The Muskoka Discovery Centre is an educational center in Gravenhurst, ON, that focuses on the history and ecology of the region. They’ve created an incredibly interactive and fantastic museum packed with things to see and do.

Food Service

Blog

The Ultimate Guide to Potatoes

Hey there, potato aficionados! Welcome to City Wide Produce’s definitive, no-nonsense guide on how to choose quality potatoes, recognize their perfect ripeness, clean, cook, refrigerate or freeze them, and much more! 

Financial

Blog

Ways To Access Your Home Equity

As property assessments have increased substantially in the last couple of years across Canada, more people are exploring the options available to access the equity in their property.

  • Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). It is a vital aspect of online marketing and can help increase the visibility and credibility of a website.  Read More

  • As a custom home builder in the Okanagan, we believe that merely meeting the building standards in BC is not nearly enough when it comes to construction and your home. We are committed to delivering projects that not only meet but exceed British Columbia’s building requirements. Read More

  • Oranges, with their refreshing taste and vibrant color, are a staple in households around the world. However, the journey from seed to market is fraught with challenges, from pest infestations to diseases and unpredictable weather. Read More

  • Parasailing brings together a mix of adrenaline-rushing family fun and stunning views; it is the perfect warm-weather activity for all. With North America having the most landscape and nature diversity from around the world, it is worth exploring the adventures that North America offers. Read More

  • Let’s say you’ve decided QuickPanel is the best choice for your construction project. What does your estimate look like? How about installation? Many aspects immediately come to mind; however, knowing how these processes work is difficult until you’ve experienced them firsthand or have had experienced staff walk you through the steps clearly and concisely. Read More

  • You’ve got a great range of housing options, everything you need within close reach, and adventures at your doorstep. Kelowna is beautiful in all seasons. You can enjoy the lakefront and beautiful parks or access the wineries, golf courses, or ski hills for outdoorsy people. So, why not pack your bags and relocate to Kelowna? Read More

  • Lakeview Heights is a charming and well-established community in West Kelowna, that has everything you need. Nestled amidst orchards, vineyards, wineries, parks, hiking trails, and tennis courts, your life will be rich with good food, great wine, and a healthy and active lifestyle. Read More

  • When it comes to creating a compelling and engaging website, it’s essential to keep all audiences in mind, including those with disabilities. At Vigilante Marketing, we recognize the critical need for businesses to create a more inclusive online experience. Read More

  • In a move that promises to reshape the landscape of affordable housing, the new Secondary Suite Incentive Program is a beacon of hope for communities grappling with high rental costs. This innovative program is not just a win for homeowners looking to leverage their property’s potential but also for those seeking affordable housing options. Read More

  • City Wide Produce is excited to announce an expansion of our fresh, high-quality produce offerings. Understanding the diverse culinary needs and health benefits sought by our customers, we are now offering an exotic array of produce from around the globe. Read More

  • The advanced panel systems now being used for new construction offer several benefits when compared to the traditional siding options. The use of advanced technology and advanced building materials ensures a product that is durable, affordable, safe, maintenance-free, and incredibly easy to install, saving time and money. Read More

  • Before we can talk about what a mortgage planner is, we need to know what a mortgage broker is and what they do. A mortgage broker is an intermediary person between a borrower and a lender, with a wide range of lender options to appeal to most borrowers. Read More

  • Upper Mission is a family-oriented community for all those who don’t want to live in the hustle and bustle of the city but have all the perks of living in a modern yet small community. Living here is a dream home come true, and you will feel relaxed, safe and secure with every perk you need nearby. Read More

  • When an economic downturn hits or a business faces financial constraints, the marketing budget is usually the first area to take a hit. This natural reflex is driven by a desire to cut perceived “non-essential” expenses and streamline operations. Read More

  • At The Estates at University Heights, you’re not just choosing a home but a lifestyle. As one of the premier builders in this development, we are committed to delivering homes that embody elegance, functionality, and lasting value. Every lot is a canvas for your dreams, and we are here to bring those visions to life. Read More

  • As Digital Marketers at Vigilante Marketing, we are always on the hunt for tools that can streamline our processes, maximize efficiency, and ultimately help us deliver top-notch services to our clients while staying within budget. Read More

  • Discover the essence of Central California with its signature Navel Oranges. Esteemed for their seedless quality and exquisite taste, these oranges reflect the region’s agricultural excellence. With the arrival of the new crop, we delve into the unique attributes that make these oranges a wholesale favourite. Read More

  • If you’ve never heard of Headingley, MB, don’t sweat it. This quiet rural municipality, in close proximity to Winnipeg, Manitoba, holds a number of small businesses, residential communities, and recreational amenities. But amongst the old buildings and local businesses is a property that stands out from the rest. Read More

  • In previous years the question of “should I pay down my mortgage sooner or use the funds to invest” was a challenging question to answer. It involved considering your age, your mortgage interest rate, and how comfortable you are with risk rating for investments. Read More

  • As of 2021, women held a whopping 60% of marketing jobs but still only hold 30.2% of leadership positions in marketing. Representation matters, and even in training courses about marketing, there is a lack of representation of women contributors to the marketing world. Read More