The Barefoot Traveler Branding
The Barefoot Traveler approached me with a vision to create a cohesive and engaging brand identity that would resonate with their target audience of solo travelers and families aged 25-50. The aim was to evoke feelings of excitement, adventure, mindfulness, and relaxation. The brand guide encompassed everything from fonts and colours to graphics and logo design, ensuring a comprehensive and easily accessible toolkit for the client.
Creative Approach
The colours chosen for The Barefoot Traveler were:
Bright Teal: To evoke feelings of tropical waters and vibrant energy.
Navel Blue: To bring in the depth and calmness of the ocean.
Coral: To add a touch of warmth and adventure.
Black: For text and accent, ensuring clarity and contrast.
These colours were selected to create a sense of excitement and relaxation, perfectly aligning with the brand’s goals.
Brand Colour Selection:
The fonts were carefully chosen to create a harmonious blend of readability and aesthetic flow:
Header: A script style font that exudes playfulness and water-like flow.
Subheader: A textured handwritten font that balances elegance and organic feel.
Body Font: A sans-serif font that makes long texts engaging and easy to read.
Typography:
To ensure accessibility and ease of use for the client, only free resources in Canva were utilized. A collection of tropical vacation-themed visuals were included in the style guide such as:
Palm leaves
Tropical drinks
Passport stamps
Suitcases
Seashells
Beach towels
Sandals
Waves
All graphics were templated with brand colours to be used in social media posts, brochures, business cards, and other promotional materials.
Style Guide:
Three distinct logo options were presented to the client. After careful consideration, they chose the following design.
The combination of the silhouetted feet, airplane & land masses, and the dashed line elements encapsulated the spirit of adventure and exploration, aligning perfectly with the brand’s identity.
Logo Design:
Alternative logos
The final brand guide for The Barefoot Traveler successfully captured the essence of the brand, providing a versatile and user-friendly toolkit for the client. Creating the brand guide for The Barefoot Traveler was a rewarding project that combined strategic thinking with creative execution. By carefully selecting colours, fonts, graphics, and designing a meaningful logo, I was able to develop a brand identity that truly resonated with the target audience and generate visual interest and intrigue.