Jaime Morgan Coaching aimed to reach middle-aged, professionally successful women who had recently gone through a divorce or separation. The objective was to encourage these women to sign up for a free masterclass on finding success in love again or to download a free guide on the same topic. The ultimate goal was to nurture these leads for future, more comprehensive classes. The campaign exceeded client expectations, generating significant engagement and lead conversions.
To effectively engage the target audience, a two-pronged creative approach was employed:
High-quality video footage featured Jaime Morgan explaining the benefits and goals of the masterclass and the guide. Her empathetic and motivational tone aimed to resonate with women looking for a fresh start in their love lives.
The videos included overlays of happy couples, symbolizing the potential for future happiness and reinforcing the campaign’s hopeful message.
Designed to drive registrations for the free masterclass, emphasizing the opportunity to learn actionable steps toward future relationship success.
These ads encouraged users to download the free guide, presenting it as a valuable resource for rebuilding their love lives after separation.
By combining empathetic video content with targeted ad sets, the campaign effectively connected with the audience’s emotions and needs, leading to higher engagement and successful lead generation.