Bushrat. a specialized talent recruitment platform addresses the unique needs of the mining exploration industry, connecting employers with skilled professionals to ensure successful project execution. The Bushrat display ad needed to capture the adventurous spirit of exploration while emphasizing the reliability and specialized nature of the platform.

Creative Approach

• The earthy tones used align well with the mining industry's rugged environment and provide a warm, approachable feel.

• Exploration and adventure are echoed throughout the imagery using a topographic map background and directional dashed lines and arrows. They not only direct the eye but they also give the feeling of a pirate treasure hunt.