City Wide Produce Social Media Campaign
Recognizing the competitive landscape, a strategic social media campaign for City Wide Produce was used to showcase their offerings and build relationships with complementary businesses like breweries and wineries.
The campaign also aimed to educate and engage consumers through dynamic content that highlighted the brand's strengths and industry presence.
Creative Approach
Produce Pairings:
A series of posts were designed to feature innovative charcuterie-style pairings of City Wide's produce with craft beers and wines across Canada. This content served not only to educate consumers about pairing options but also to strategically tag and connect with these beverage companies.
Utilized City Wide's vibrant brand colours—bright green and charcoal grey, the eye-catching graphics stood out in followers' feeds. By tagging the breweries and wineries, the posts reached a broader audience, including potential B2B clients like restaurants and retailers.
Company History:
Crafted a narrative that traced City Wide Produce's journey from its humble beginnings to its current status as a leader in quality produce supply. This series aimed to build a deeper connection with the audience by sharing the company’s values and growth story.
Combining historical photos with contemporary images, employing dynamic text overlays and animations to make the history engaging and visually appealing.
Educational Produce Tutorials:
Fun, educational video demonstrating professional techniques for cutting various types of produce. These tutorials were designed to engage viewers and have City Wide stand out as an expert in their field.