Bored of Bland?
Beach Bum Ad Campaign
The Beach Bums Wine Tours Meta ad campaign was designed to capture the vibrant, adventurous spirit of the Okanagan wine country, distinguishing itself from more traditional wine tours in the area. The campaign's core message, "Break from the Ordinary," was brought to life through dynamic video footage, energetic transitions, and an upbeat musical score. The audience we tailored the campaign to capture was wine enthusiasts, tourists, and specifically, bachelorette parties looking for a unique wine touring experience.
Creative Approach
Utilized high-energy shots showcasing groups enjoying the scenic vineyards, engaging in wine tastings, and experiencing unique activities offered by Beach Bums
Fast-paced and playful transitions were used to convey a sense of excitement and adventure, seamlessly connecting diverse experiences.
A lively soundtrack complemented the visuals, enhancing the overall feel of fun and spontaneity.
Bachelorette Parties:
A special campaign was tailored specifically for bachelorette parties. This version included clips of celebratory moments, carefully selected to resonate with bridal groups looking for a memorable, out of the ordinary, joyous pre-wedding celebration. Testimonials of previous groups were utilized to emphasize the personalized and exceptional experiences that Beach Bums offers.