Co-Parenting College offers tips, guidance and courses to parents navigating the challenges of co-parenting post-divorce. Co-parenting College’s marketing strategy was created aimed to highlight the expertise of the program and foster a supportive community for co-parents. Recognizing the need to connect with both family lawyers and co-parents directly, a dual-faceted marketing campaign was developed. The campaign consisted of a professional email outreach to family lawyers and a vibrant, engaging social media presence aimed at co-parents.
Both the email campaign and social media posts utilized Co-Parenting College's vibrant brand colours to ensure brand consistency and visual appeal. These colours helped convey a sense of optimism and energy, aligning with the supportive nature of the program.
Random shapes were incorporated into the design to create visual interest and break the monotony of traditional layouts. This approach added a modern, dynamic feel to the content.
Creative Approach
The email provided family lawyers with valuable insights and resources from Co-Parenting College, highlighting how these resources could benefit their clients going through divorce with children.
Email Campaign:
Social Media:
The social media posts featured co-parenting tips,and introductions to the program creator’s expertise.
Animations and movement were used in social media posts to capture attention and enhance engagement. These elements added a playful and interactive dimension to the content, making it more appealing to the audience.